In the process of designing a logo, choosing the brand-specific colors is very important. Picking the right color combination helps the brand set up an identity. It can help them visually communicate their brand message to the target audience. 

                                                     

Colors impact brands in many ways. While the right color selection for your logo gives a glimpse of your mission statement, the wrong color choice may hurt your brand by conveying the wrong message. Besides color, the font style that you choose for your logo is also essential. It stands for your brand's personality and represents the value of your business. Besides colors, fonts are also a crucial element in logo design. After all, the font used in a logo reflects who you are as a brand! Go for a font style that suits your brand and makes it stand out. Hand lettering, custom fonts, and Serifs can be helpful. Overwhelmed by the zillions of fonts available online? Don’t need to panic.

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Keep in mind that the success or failure of your logo depends on the color and font you choose.